Claap

Claap is an AI-powered meeting recorder and conversation-intelligence platform built for B2B sales teams. It captures calls across Zoom, Microsoft Teams, phone, and in-person conversations without requiring a bot to join the meeting, then transcribes them in more than 99 languages. From each recording it generates structured summaries, follow-up emails written in the rep's own style, and automatic CRM field updates, cutting down on the manual note-taking that usually follows a sales call. Beyond note-taking, Claap scores deals against established sales methodologies such as MEDDIC, BANT, and SPICED, and surfaces coaching signals for sales leaders who want visibility into how reps run their calls. It integrates with CRMs including HubSpot, Salesforce, Attio, and Pipedrive, and offers an open API along with a Model Context Protocol (MCP) connector so external AI agents can pull structured conversation data. Founded in Paris in 2021, Claap grew profitably before being acquired by sales-engagement platform lemlist for $25 million in October 2025. Claap targets sales reps, sales leaders, and revenue operations teams, from small sales pods to larger enterprise organizations. A free plan covers a limited number of recording minutes, with paid plans starting around €24 per user per month; since the acquisition, its roadmap is now tied to lemlist's broader product.