MagicReply
AI tool that writes automated replies to online customer reviews.
Pricing
About MagicReply
MagicReply is an AI tool, built by Somnus Labs, that writes replies to customer reviews on a business's behalf. It connects to a company's Google Business Profile and can also address reviews from Yelp, Facebook, Airbnb, Tripadvisor, Amazon, Foursquare, and Trustpilot, analyzing each review's sentiment and tone before drafting a response that matches the business's established voice. The system builds that voice profile after a business submits around ten sample replies, then generates new, on-brand responses in roughly 30 seconds to a few minutes. Its dashboard tracks reply and response-rate analytics, and paid plans add automation so replies can post without manual approval. The company reports the service is used by more than 10,000 businesses. MagicReply is aimed at local businesses and multi-location brands that receive a steady volume of reviews and want to respond consistently without hiring extra staff. Pricing includes a free tier limited to 15 AI replies and 5 posted Google responses a month, a Pro plan at $19.99 a month with unlimited replies and automation, and a Business plan at $49.99 a month. The site does not mention a public API.
At a glance
- Company
- Somnus Labs Inc
- Platforms
- Web
- Integrations
- Google Business Profile, Yelp, Facebook, Airbnb, Tripadvisor, Amazon, Foursquare, Trustpilot
- Last verified
- August 2026
Who It's For
- •Small and medium-sized businesses
- •Business owners managing online reputation
- •Customer service teams
- •Digital marketing managers
- •Reputation management agencies
How It Works
- 1Connect your business accounts on review platforms like Google, Yelp, Facebook, etc.
- 2Receive alerts for new reviews and negative feedbacks automatically.
- 3Use AI to generate personalized reply responses based on the review content.
- 4Approve the responses for publication or let the system post automatically.
- 5Manage reviews and responses from a unified dashboard to improve online reputation.
How to Use MagicReply
- 1Sign up and connect your review platform accounts.
- 2Paste reviews or wait for automatic alerts for new reviews.
- 3Generate AI responses for reviews with a single click.
- 4Review the suggested replies and approve or customize them.
- 5Utilize additional features like review curation and insights to optimize reputation management.
Key Features
- •AI-generated review responses
- •Sentiment and tone analysis
- •Brand voice profile learning
- •Analytics dashboard
- •Auto-reply automation (Pro+)
Use Cases
- •Respond to customer reviews across multiple platforms
- •Automate review management for local businesses
- •Improve online reputation and engagement
Pros & Cons
Advantages
- •Automates reply responses, saving time and effort
- •Supports multiple review platforms for comprehensive management
- •Boosts customer engagement and revenue through active responses
- •Provides AI insights to improve overall reputation
Disadvantages
- •Requires connecting business accounts for full functionality
- •Subscription costs may be high for very small businesses
- •Dependence on AI-generated responses may need manual review
Alternatives
- Birdeye
- Podium
- Reputation.com
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Frequently Asked Questions
What is MagicReply?
MagicReply is an AI tool, built by Somnus Labs, that writes replies to customer reviews on a business's behalf. It connects to a company's Google Business Profile and can also address reviews from Yelp, Facebook, Airbnb, Tripadvisor, Amazon, Foursquare, and Trustpilot, analyzing each review's sentiment and tone before drafting a response that matches the business's established voice.
How much does MagicReply cost?
MagicReply has paid plans starting at $19.99. A free trial is available.
Is MagicReply free?
MagicReply is a paid tool, but it offers a free trial.
What are the best MagicReply alternatives?
Popular MagicReply alternatives include Birdeye, Podium, Reputation.com.
What is MagicReply used for?
MagicReply is commonly used for Respond to customer reviews across multiple platforms, Automate review management for local businesses, Improve online reputation and engagement.
What platforms does MagicReply support?
MagicReply is available on Web.
Information Accuracy
Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.