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Medallia Text Analytics

AI-powered text analytics for customer and employee feedback.

Last updated: Jun 29, 2025

Pricing

Updated: Jul 3, 2025
Starting Price
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Pricing Model
subscription
Free Plan
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Free Trial
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About Medallia Text Analytics

Medallia Text Analytics is a powerful AI tool designed to automatically analyze vast amounts of unstructured text data from various sources. It leverages natural language processing (NLP) and machine learning to understand the meaning, sentiment, and intent behind customer and employee feedback, such as survey responses, social media posts, call transcripts, and online reviews. The platform transforms this raw data into actionable insights, helping organizations identify emerging trends, pinpoint pain points, and understand the drivers of customer and employee satisfaction.

Last updated: June 29, 2025

Who It's For

  • Customer Experience (CX) professionals
  • Employee Experience (EX) professionals
  • Market researchers
  • Product managers
  • Business analysts
  • Anyone responsible for understanding and acting on customer or employee feedback within mid-sized to large enterprises.

How It Works

  1. 1Ingests qualitative data from multiple sources like surveys, contact center interactions, social media, and online reviews.
  2. 2Uses Natural Language Processing (NLP) and machine learning to categorize and understand the meaning of text.
  3. 3Automatically identifies themes, topics, sentiment, and trends within the unstructured data.
  4. 4Visualizes insights through dashboards and reports for easy interpretation.

How to Use Medallia Text Analytics

  1. 1Integrate various feedback channels with the Medallia platform.
  2. 2Allow the AI to process and analyze the incoming text data.
  3. 3Access dashboards and reports to view summarized insights and detailed analysis.
  4. 4Drill down into specific topics or sentiments to understand root causes.
  5. 5Use the insights to inform business decisions and improve customer or employee experiences.

Key Features

  • Advanced Natural Language Processing (NLP)
  • Sentiment analysis
  • Topic and theme detection
  • Root cause analysis
  • Cross-channel data integration
  • Customizable dashboards and reporting
  • Real-time insight generation

Use Cases

  • Understanding customer sentiment across various touchpoints to improve customer experience.
  • Identifying key drivers of employee engagement and satisfaction.
  • Pinpointing product issues or service gaps from direct customer feedback.
  • Tracking brand perception and identifying emerging trends from social media conversations.

Pros & Cons

Advantages

  • Processes large volumes of unstructured data quickly and efficiently, providing actionable insights.
  • Integrates feedback from diverse sources, offering a holistic view of customer and employee sentiment.
  • Identifies hidden trends and emerging issues that might be missed by manual review.
  • Automates the analysis process, saving significant time and resources compared to manual methods.

Disadvantages

  • Requires a significant investment in terms of cost and implementation for large enterprises.
  • Relies on the quality of input data; poor data can lead to less accurate insights.
  • May require specialized training for users to fully leverage all advanced features.

Alternatives

  • Qualtrics Text IQ
  • Clarabridge (now part of Qualtrics)
  • Sprinklr Modern Care

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Frequently Asked Questions

What is Medallia Text Analytics?

Medallia Text Analytics is a powerful AI tool designed to automatically analyze vast amounts of unstructured text data from various sources. It leverages natural language processing (NLP) and machine learning to understand the meaning, sentiment, and intent behind customer and employee feedback, such as survey responses, social media posts, call transcripts, and online reviews.

How much does Medallia Text Analytics cost?

Medallia Text Analytics uses custom pricing — contact the vendor for a quote.

Is Medallia Text Analytics free?

Medallia Text Analytics is a paid tool and does not offer a free plan.

What are the best Medallia Text Analytics alternatives?

Popular Medallia Text Analytics alternatives include Qualtrics Text IQ, Clarabridge (now part of Qualtrics), Sprinklr Modern Care.

What is Medallia Text Analytics used for?

Medallia Text Analytics is commonly used for Understanding customer sentiment across various touchpoints to improve customer experience., Identifying key drivers of employee engagement and satisfaction., Pinpointing product issues or service gaps from direct customer feedback..

Information Accuracy

Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.