Lavender AI
AI coach that scores and improves sales emails in real time.
Pricing
About Lavender AI
Lavender is an AI email coach built for sales teams, including SDRs, account executives, BDRs, and sales leaders who send a high volume of outbound email. As a rep writes, Lavender scores the email and gives real-time coaching on tone, clarity, and structure, drawing on communication psychology and data from billions of emails. A "Start my Email" feature drafts a message from a few bullet points, or proposes a reply based on an existing thread, and the platform pulls research on the recipient and their company to help personalize the outreach. Lavender works inside the inbox through a browser extension, so it sits alongside Gmail and Outlook rather than replacing them, and it connects natively with sales tools such as Outreach, Salesloft, and HubSpot, with further reach into LinkedIn and Google Docs through its "Lavender Anywhere" extension. The company also runs an Email Wizard certification course and a newsletter aimed at helping reps improve their writing over time. It is SOC2-certified and GDPR-compliant. The site does not publish specific pricing tiers or mention a public API, so it is best understood as an in-inbox coaching layer rather than a platform for building custom integrations.
At a glance
- Platforms
- Web, Chrome Extension
- Integrations
- Outreach, Salesloft, HubSpot, Gmail, Outlook, LinkedIn, Google Docs
- Last verified
- August 2026
Who It's For
- •Sales professionals (SDRs, AEs)
- •Business development teams
- •Marketing professionals
- •Recruiters
- •Customer success teams
- •Anyone who sends high-volume, performance-driven emails
How It Works
- 1Users install the Lavender browser extension or connect it to their email client.
- 2As users type an email, Lavender's AI analyzes the content in real-time.
- 3It provides instant feedback and suggestions for improvement, highlighting areas like tone, length, clarity, and personalization.
- 4Users can accept or reject suggestions and refine their emails based on the AI's guidance.
- 5The tool also offers features like email warm-up, persona-based writing, and a meeting scheduler to streamline the sales outreach process.
How to Use Lavender AI
- 1Install the Lavender browser extension for Chrome, Edge, or Brave.
- 2Integrate Lavender with your CRM (e.g., Salesforce, HubSpot) and email provider (e.g., Gmail, Outlook).
- 3Begin writing emails as usual within your email client.
- 4Observe Lavender's real-time feedback and suggestions displayed alongside your draft.
- 5Utilize features like the AI writing assistant to generate or refine content, and the meeting scheduler for efficiency.
Key Features
- •Real-time email scoring
- •AI email drafting assistant (Start my Email)
- •Recipient and company research for personalization
- •CRM enrichment
- •Email Wizard training course
Use Cases
- •Coach sales reps to write higher-scoring cold emails
- •Draft personalized outreach emails from bullet points
- •Research prospects before sending an email
- •Train sales teams through the Email Wizard course
Pros & Cons
Advantages
- •Provides instant, actionable feedback in real-time, significantly speeding up email writing and improvement.
- •Integrates directly into existing email workflows and CRMs, minimizing disruption.
- •Offers comprehensive analysis beyond grammar, focusing on sales-specific metrics like tone, clarity, and conciseness for better results.
- •Helps achieve higher email response rates and booked meetings through optimized outreach.
Disadvantages
- •May be less beneficial for users who send very few emails or whose primary communication is not email.
- •Reliance on AI suggestions might reduce the development of innate writing skills over time for some users.
- •Subscription costs can be a barrier for individual users or small businesses with limited budgets.
Alternatives
- Outreach
- Salesloft
- Reply.io
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Frequently Asked Questions
What is Lavender AI?
Lavender is an AI email coach built for sales teams, including SDRs, account executives, BDRs, and sales leaders who send a high volume of outbound email. As a rep writes, Lavender scores the email and gives real-time coaching on tone, clarity, and structure, drawing on communication psychology and data from billions of emails.
How much does Lavender AI cost?
Lavender AI has a free plan; paid plans start at $27. A free trial is available.
Is Lavender AI free?
Yes, Lavender AI offers a free plan you can start with.
What are the best Lavender AI alternatives?
Popular Lavender AI alternatives include Outreach, Salesloft, Reply.io.
What is Lavender AI used for?
Lavender AI is commonly used for Coach sales reps to write higher-scoring cold emails, Draft personalized outreach emails from bullet points, Research prospects before sending an email.
What platforms does Lavender AI support?
Lavender AI is available on Web, Chrome Extension.
Information Accuracy
Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.