inPowered
AI-powered programmatic advertising platform for optimizing media outcomes.
Pricing
About inPowered
inPowered AI is a decisioning platform designed for real-time, impression-level optimization in programmatic advertising. It enables brands and agencies to maximize outcomes across display, video, and CTV by deploying custom machine learning models within supply-side platforms. The platform leverages proprietary and third-party data partnerships to enhance algorithm training, ensuring measurable improvements like increased CTR, VCR, viewability, brand lift, and sales. It offers turnkey activation with minimal setup, allowing for direct Deal ID generation without the need for IOs or minimum spend. InPowered AI is aimed at maximizing media performance with AI-driven decision-making.
Who It's For
- •Media agencies
- •Brands with programmatic advertising campaigns
- •AdTech professionals
- •Marketers seeking AI-driven media optimization
How It Works
- 1Deploys custom machine learning models within supply-side platforms.
- 2Uses proprietary and third-party data for training optimization algorithms.
- 3Provides real-time, impression-level decisioning to enhance media outcomes.
- 4Offers a simple onboarding process with Deal ID generation for activation.
How to Use inPowered
- 1Request access to the AI PMP platform.
- 2Define desired campaign outcomes such as CTR, sales, or brand lift.
- 3Onboard data if desired, including first-party data for customization.
- 4Generate Deal IDs for campaign activation and start optimization.
Key Features
- •AI-powered real-time impression level optimization.
- •Integration with multiple supply-side platforms.
- •Proprietary data and industry-first third-party data partnerships.
- •Turnkey process with Deal ID generation and minimal setup.
Use Cases
- •Maximizing campaign performance in programmatic media buying.
- •Real-time impression optimization for display, video, and CTV ads.
- •Using data-driven AI to improve key KPIs like CTR, viewability, and sales.
- •Automating media optimization with turnkey activation.
Pros & Cons
Advantages
- •Real-time, impression-level optimization increases campaign effectiveness.
- •No minimum spend or IOs required for activation.
- •Leverages proprietary and industry-first data partnerships for better outcomes.
- •Easy activation process with Deal ID generation.
Disadvantages
- •Limited detailed feature descriptions in available data.
- •Possibly complex integration for very small-scale advertisers.
- •Requires request and onboarding to start using the platform.
Alternatives
- The Trade Desk
- MediaMath
- Adobe Advertising Cloud
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Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.