inPowered

inPowered AI is a sell-side AI decisioning platform that runs directly on programmatic exchanges to optimize advertising impressions for measurable business outcomes. The platform uses machine learning models trained on data from multiple sources including Kantar, Cint, EDO, Innovid, PlaceIQ, Adelaide, and first-party data to make real-time, impression-level decisions for CTV, Video, and Display advertising. Agencies and brands use it to achieve specific outcomes like brand lift, store visits, search lift, app subscriptions, customer value, attention, engagement, and efficient reach. The tool is designed for agencies and brands seeking to move beyond traditional metrics and optimize for actual business results at scale. What distinguishes inPowered AI is its containerized architecture that operates on the sell-side of the exchange itself, rather than requiring off-exchange infrastructure. A notable limitation is that the platform requires significant advertising spend and technical integration to realize its full potential, making it most suitable for larger enterprises rather than small businesses.