Looria

Looria is a product research platform that aggregates reviews from many sources across the web, then uses AI to filter out fake or paid reviews and summarize what's left. It assigns a quality score to each source, applies a weighted average across them, and ranks products based on that combined signal rather than a single site's star rating. The platform also analyzes discussions on Reddit to identify which products come up often in genuine community conversation, and it tracks longer-term product performance — durability, common failure points, and repairability — rather than just first-impression reviews. Looria's stated goal is to cut through SEO-driven "best of" content and biased affiliate roundups that dominate search results for buying-guide queries. It's aimed at everyday consumers researching a purchase across categories, who want a faster way to compare options than manually reading dozens of reviews. Looria has been covered by outlets including Forbes, Fast Company, and Lifehacker. The platform is free to use and makes money through affiliate commissions on purchases made through its recommendations, a structure worth keeping in mind since it creates some incentive alignment with the products it promotes. Pricing plans, founding year, and API access are not stated on the site.