Lifesight

Lifesight is a marketing measurement platform built around causal analysis rather than traditional click-based attribution. It combines marketing mix modeling (MMM), incrementality testing, and causal attribution into one system, letting marketing teams see which channels and campaigns actually drive incremental sales rather than just correlating with them. An AI layer called MIA sits on top of the causal models to analyze results and suggest budget or spend adjustments automatically. The platform is aimed at CMOs, performance marketing teams, finance leaders who need auditable metrics tied to P&L, and agencies managing several client accounts. Industries mentioned on the site include retail, CPG, DTC, ecommerce, travel, wellness, and food and beverage. Lifesight connects with major ad platforms including Google, Meta, Amazon, TikTok, and The Trade Desk through no-code integrations, and it can be installed as an MCP tool for use with AI agents. Lifesight was founded in 2017 and says it works with more than 1,000 companies, reporting an average 38% incremental sales lift across its customer base, though that figure comes from the company itself rather than independent verification. Pricing is not published; prospective customers must book a demo to get a quote.