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Gupshup

Platform for enterprise AI chatbots and conversational commerce.

Last updated: Sep 10, 2025

Pricing

Updated: Sep 10, 2025
Starting Price
Contact for pricing
Pricing Model
subscription
Free Plan
No
Free Trial
Yes
Contact sales for a demo to inquire about a trial.

About Gupshup

Gupshup is an enterprise messaging platform that enables businesses to deploy AI-powered chatbots across multiple channels like WhatsApp, SMS, and more. It helps organizations automate customer interactions, drive engagement, and improve customer support with scalable, secure AI agents. The platform offers tools for creating personalized conversations, orchestrating workflows, and analyzing customer signals to optimize communication. Trusted by over 50,000 global brands, Gupshup aims to transform customer engagement and streamline operations through conversational AI technologies suitable for sales, marketing, and support functions.

Among the most viewed AI tools in Communication — ranked #5 of 67.

Last updated: September 10, 2025

Who It's For

  • Large enterprises looking to automate customer support
  • Marketing teams aiming for personalized outreach
  • Sales organizations seeking lead engagement tools
  • Customer service departments
  • Businesses in retail, banking, insurance, and other industries

How It Works

  1. 1Deploys AI chatbots across multiple messaging channels.
  2. 2Uses a platform called Gupshup Conversation Cloud for orchestrating workflows.
  3. 3Customers interact with AI agents that personalize conversations based on signals and intent.
  4. 4Supports automation, escalation to human agents, and targeted campaigns.
  5. 5Leverages proprietary AI models like ACE LLM for natural, relatable dialogue.

How to Use Gupshup

  1. 1Register or create an account on the Gupshup platform.
  2. 2Design conversational flows and AI agents via their tools or templates.
  3. 3Integrate the platform into messaging channels like WhatsApp, SMS, or others.
  4. 4Set up workflows and automation rules based on customer signals and lifecycle stages.
  5. 5Monitor and optimize customer interactions using analytics and AI suggestions.

Key Features

  • Multi-channel messaging support (WhatsApp, SMS, Instagram, etc.)
  • AI-powered conversation orchestration
  • Personalized customer interactions
  • Automation of campaigns and workflows
  • Escalation to human agents
  • AI co-pilot for agents with response suggestions

Use Cases

  • Customer support automation
  • Sales engagement and lead generation
  • Promotional and targeted marketing campaigns
  • Customer onboarding and KYC processes
  • Post-sale assistance and retention strategies

Pros & Cons

Advantages

  • Supports extensive multi-channel messaging with a single API.
  • Utilizes advanced AI models for natural, relatable conversations.
  • Trusted by over 50,000 global brands, indicating reliability.
  • Powerful automation and workflow orchestration capabilities.

Disadvantages

  • Can be complex to set up for small businesses or beginners.
  • Details about pricing are not specified in the provided data.
  • The platform's extensive features may require a learning curve.

Alternatives

  • Twilio
  • ManyChat
  • Dialogflow

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Frequently Asked Questions

What is Gupshup?

Gupshup is an enterprise messaging platform that enables businesses to deploy AI-powered chatbots across multiple channels like WhatsApp, SMS, and more. It helps organizations automate customer interactions, drive engagement, and improve customer support with scalable, secure AI agents.

How much does Gupshup cost?

Gupshup uses custom pricing — contact the vendor for a quote. A free trial is available.

Is Gupshup free?

Gupshup is a paid tool, but it offers a free trial.

What are the best Gupshup alternatives?

Popular Gupshup alternatives include Twilio, ManyChat, Dialogflow.

What is Gupshup used for?

Gupshup is commonly used for Customer support automation, Sales engagement and lead generation, Promotional and targeted marketing campaigns.

Information Accuracy

Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.