Gupshup
Conversational AI platform for automated WhatsApp, SMS, and RCS business messaging.
Pricing
About Gupshup
Gupshup is a conversational engagement platform that lets businesses build and deploy AI agents for marketing, commerce, and customer support across messaging channels such as WhatsApp, Instagram, SMS, and RCS. Its Bot Studio and visual journey builder let non-technical business users design chatbot flows, while an underlying language model, which Gupshup calls ACE, generates natural-sounding dialogue for automated conversations. Trigger-based campaigns can recover abandoned carts, send order updates, and nudge repeat purchases, and interactive WhatsApp message formats let customers browse and buy from a product catalog without leaving the chat. For support use cases, an AI Co-Pilot assists human agents by summarizing conversation history so an agent can pick up a chat without reading the full transcript, and conversations can escalate from an AI agent to a human when needed. Gupshup provides developer documentation and a WhatsApp Business API for building custom integrations, and it lists a Shopify integration for commerce workflows. The company reports serving more than 50,000 businesses across over 60 countries. Pricing is not published on the site and requires a demo or sales conversation, which makes it harder for a smaller business to evaluate cost upfront before committing to onboarding.
At a glance
- Company
- Gupshup
- Platforms
- Web, API
- API
- Available
- Integrations
- WhatsApp Business API, Shopify, Instagram
- Last verified
- August 2026
★Among the most viewed AI tools in Communication — ranked #6 of 59.
Who It's For
- •Large enterprises looking to automate customer support
- •Marketing teams aiming for personalized outreach
- •Sales organizations seeking lead engagement tools
- •Customer service departments
- •Businesses in retail, banking, insurance, and other industries
How It Works
- 1Deploys AI chatbots across multiple messaging channels.
- 2Uses a platform called Gupshup Conversation Cloud for orchestrating workflows.
- 3Customers interact with AI agents that personalize conversations based on signals and intent.
- 4Supports automation, escalation to human agents, and targeted campaigns.
- 5Leverages proprietary AI models like ACE LLM for natural, relatable dialogue.
How to Use Gupshup
- 1Register or create an account on the Gupshup platform.
- 2Design conversational flows and AI agents via their tools or templates.
- 3Integrate the platform into messaging channels like WhatsApp, SMS, or others.
- 4Set up workflows and automation rules based on customer signals and lifecycle stages.
- 5Monitor and optimize customer interactions using analytics and AI suggestions.
Key Features
- •Bot Studio visual journey builder
- •WhatsApp, SMS, RCS, Instagram messaging
- •AI-generated conversational responses (ACE)
- •Trigger-based campaign automation
- •WhatsApp catalog/commerce messaging
- •AI Co-Pilot agent assist
- •AI-to-human escalation
Use Cases
- •Automating WhatsApp customer support conversations
- •Running cart-recovery and order-update campaigns
- •Building chatbot flows without code
- •Assisting human support agents with conversation summaries
Pros & Cons
Advantages
- •Supports extensive multi-channel messaging with a single API.
- •Utilizes advanced AI models for natural, relatable conversations.
- •Trusted by over 50,000 global brands, indicating reliability.
- •Powerful automation and workflow orchestration capabilities.
Disadvantages
- •Can be complex to set up for small businesses or beginners.
- •Details about pricing are not specified in the provided data.
- •The platform's extensive features may require a learning curve.
Alternatives
- Twilio
- Infobip
- Yellow.ai
Related Tools
View All Tools
Crisp AI
AI-powered multichannel messaging platform for customer support and agent assistance.
AIHelp
AI-powered in-app and web customer support platform for apps and games.
Ayudis.ai
AI chat assistant accessible via SMS and WhatsApp messaging.
Botjet
Conversational AI platform for building and deploying enterprise chatbots.
Chaport
All-in-one live chat, chatbots, and multi-channel messaging platform.
Chatmyer
Live chat and smart ticketing widget for real-time website support.
Reviews for Gupshup
Based on 0 reviews
Rating Distribution
No Reviews Yet
Be the first to share your experience with Gupshup!
Frequently Asked Questions
What is Gupshup?
Gupshup is a conversational engagement platform that lets businesses build and deploy AI agents for marketing, commerce, and customer support across messaging channels such as WhatsApp, Instagram, SMS, and RCS. Its Bot Studio and visual journey builder let non-technical business users design chatbot flows, while an underlying language model, which Gupshup calls ACE, generates natural-sounding dialogue for automated conversations.
How much does Gupshup cost?
Gupshup uses custom pricing — contact the vendor for a quote. A free trial is available.
Is Gupshup free?
Gupshup is a paid tool, but it offers a free trial.
What are the best Gupshup alternatives?
Popular Gupshup alternatives include Twilio, Infobip, Yellow.ai.
What is Gupshup used for?
Gupshup is commonly used for Automating WhatsApp customer support conversations, Running cart-recovery and order-update campaigns, Building chatbot flows without code.
Does Gupshup have an API?
Yes, Gupshup offers an API for developers.
What platforms does Gupshup support?
Gupshup is available on Web, API.
Information Accuracy
Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.