Folk

Folk is a relationship-focused CRM built for sales teams, agencies, startups, and venture capital and partnership groups. It pulls contact and interaction data from email, LinkedIn, WhatsApp, and calendar activity into a single profile per person, so users can see a full history of a relationship without switching tools. The company, founded in Paris in 2020 by Thibaud Elziere, Jean-Yves Poilleux, and Simo Lemhandez within the eFounders startup studio, says folk is used by more than 5,000 companies. On top of contact management, folk adds four AI assistants: one that drafts follow-ups, one that recaps meetings or threads, one that researches prospects, and one that automates repetitive workflow steps. A Chrome extension called folkX captures and enriches leads directly from LinkedIn, and the platform can find email addresses and phone numbers automatically. Folk connects to Gmail, Outlook, Google Calendar, WhatsApp, Zapier, and other tools, and offers pipeline views, dashboards, and both desktop and mobile apps. Folk positions itself as a lighter alternative to heavier CRMs like HubSpot or Pipedrive, aimed at teams that want relationship tracking without a lot of setup. The main tradeoff is that detailed pricing is not shown without signing up, and folk's AI features are less deeply configurable than those in larger enterprise CRM platforms.