Unbounce

Unbounce is a landing page and conversion platform for marketers who need to launch campaign pages without writing code. Users build responsive landing pages, popups, and sticky bars from templates using a drag-and-drop editor, then run A/B tests to see which variant converts best. Founded in 2009, Unbounce Inc. has layered artificial intelligence onto that core workflow: an AI copywriting assistant drafts headlines, body copy, and calls to action, while Smart Traffic automatically routes visitors to whichever page variant is performing best for their segment instead of waiting for a full split test to finish. Dynamic Text Replacement swaps in page copy that matches a visitor's search query, which the company says lifts conversion rates on paid campaigns. The platform is built for SaaS companies, ecommerce stores, agencies, and solo marketers running paid acquisition campaigns who need to test messaging quickly. It connects to more than a thousand marketing tools and offers an MCP server for pairing the builder with AI assistants such as Claude and ChatGPT. One limitation is that the AI copywriting and Smart Traffic optimization are reserved for the higher-priced plans, so teams on the entry tier get the page builder and testing tools without the automation layer.