SMSGenius

SMSGenius is an SMS marketing platform focused on tracking, personalizing, and optimizing text-message campaigns rather than just sending them. It generates trackable click IDs and reports conversions through postback URLs, so marketers can measure results per campaign, and it supports dynamic content personalization and A/B testing of message variants. Real-time audience segmentation lets users filter recipients by demographics, behavior, or location, while an Autopilot mode automates sendouts and pauses a campaign if performance drops below a set threshold. The platform also includes a built-in URL shortener with custom domain rotation, variable links that insert recipient details like name or address, phone-number list cleaning, and webhook support for syncing delivery status to other systems. SMSGenius is aimed at affiliate marketers and lead-generation businesses running high-volume SMS campaigns who need granular conversion data rather than basic broadcast messaging. The company states it works with more than 30,000 businesses and is compatible with SMS gateways such as Twilio and Nexmo, with new gateway setups completed within 24 hours. Pricing is usage-based across three tiers — Starter at €259/month for 30,000 API requests, Professional at €347/month for 100,000 requests, and Enterprise at €486/month for 350,000 requests plus overage fees — with a 14-day free trial. The site does not state a founding year or company name distinct from the SMSGenius brand.