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Shuffll

API-first AI platform that turns customer data into personalized videos.

Last updated: Aug 16, 2026

Pricing

Updated: Jul 4, 2025
Starting Price
$59
Pricing Model
subscription
Free Plan
No
Free Trial
No

About Shuffll

Shuffll is an API-first video infrastructure platform that automates the creation of personalized, branded video at scale. Rather than being a manual editing tool, it connects to a company's existing data sources, such as a CRM, core banking system, or loyalty platform, and automatically generates a unique video for each customer based on predefined templates, brand guidelines, and compliance rules. The platform integrates more than 40 AI models, including technologies from providers like GPT, Claude, Meta, Sora, and Eleven Labs, to handle scripting, narration, scene generation, and editing without requiring the customer to have video production expertise. Video generation is workflow-driven, meaning it can trigger automatically based on customer actions or data updates, and the system is built to handle volumes ranging from thousands to millions of videos per month. Shuffll is aimed at enterprise teams in regulated or engagement-heavy industries, including banks and card issuers, insurance and fintech companies, loyalty and membership programs, and real estate organizations. The company reports generating more than 530,000 personalized videos and cites customer results such as a 32% increase in conversion and 3x engagement. Pricing is custom and quote-based rather than published, so exact costs are not publicly available and should be confirmed directly with Shuffll.

At a glance

Company
Shuffll Inc
Platforms
API
API
Available
Last verified
August 2026
Last updated: August 16, 2026

Who It's For

  • •Marketing teams
  • •Sales professionals
  • •HR and L&D departments
  • •Small to medium-sized businesses
  • •Enterprises looking to scale video content production

How It Works

  1. 1Shuffll utilizes AI to generate scripts, select appropriate visuals, and assist with narration. Users can input text or prompts, and the AI will create a video draft.
  2. 2The platform offers a drag-and-drop interface for users to customize and refine the AI-generated content, adding their branding, music, and specific visual elements.
  3. 3AI algorithms optimize video production workflows, ensuring efficiency and consistency across various video projects.

How to Use Shuffll

  1. 1Input your desired content, such as a script or key messages, into the Shuffll platform.
  2. 2Utilize the AI to generate the initial video draft, including visuals and narration.
  3. 3Customize the video using the editing tools, adding branding, music, and voiceovers.
  4. 4Publish or download the final video for use across various platforms.

Key Features

  • •API-first video generation infrastructure
  • •40+ integrated AI models for scripting, narration, and editing
  • •Automated brand governance and compliance rules
  • •Workflow-triggered video creation from customer data
  • •CRM and core banking system connectivity
  • •Localization support

Use Cases

  • •Generating personalized video statements or offers for bank customers
  • •Automating branded video content for loyalty and membership programs
  • •Triggering video creation from CRM or data platform events
  • •Producing video at scale for insurance and fintech customer communications

Pros & Cons

Advantages

  • •Significantly reduces video production time and costs compared to traditional methods.
  • •Enables users without video editing skills to create professional-grade videos.
  • •Ensures brand consistency across all video content through customizable templates.
  • •Offers scalability for businesses requiring a high volume of video content.

Disadvantages

  • •Customization options, while present, may not match the granular control of dedicated professional video editing software.
  • •Reliance on AI for creative elements may limit unique artistic expression for highly specialized video projects.
  • •The quality of AI-generated content can vary, requiring user oversight and refinement.

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Frequently Asked Questions

What is Shuffll?

Shuffll is an API-first video infrastructure platform that automates the creation of personalized, branded video at scale. Rather than being a manual editing tool, it connects to a company's existing data sources, such as a CRM, core banking system, or loyalty platform, and automatically generates a unique video for each customer based on predefined templates, brand guidelines, and compliance rules.

How much does Shuffll cost?

Shuffll has paid plans starting at $59.

Is Shuffll free?

Shuffll is a paid tool and does not offer a free plan.

What are the best Shuffll alternatives?

Popular Shuffll alternatives include Synthesia, HeyGen.

What is Shuffll used for?

Shuffll is commonly used for Generating personalized video statements or offers for bank customers, Automating branded video content for loyalty and membership programs, Triggering video creation from CRM or data platform events.

Does Shuffll have an API?

Yes, Shuffll offers an API for developers.

What platforms does Shuffll support?

Shuffll is available on API.

Information Accuracy

Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.