RealEye
Web-based eye-tracking platform for remote behavioral research studies.
About RealEye
RealEye is an online research platform that enables users to conduct eye-tracking studies entirely through a web browser using standard webcams. The platform allows researchers to create studies with images, videos, or live website stimuli, then remotely gather gaze data from participants without requiring specialized hardware. Users can track attention patterns, emotional responses, mouse movements, and keystrokes, then analyze results using heatmaps, fixation plots, and customizable areas of interest (AOIs). The tool is designed for researchers, marketers, universities, and students seeking accessible neuromarketing and behavioral research capabilities. RealEye integrates with survey panels and external tools, offering data export and API functionality for deeper analysis. The platform emphasizes ease of use, claiming studies can be created quickly through an intuitive interface. One limitation is that while the platform reports approximately 110 pixel accuracy at 60 Hz gaze prediction frequency, this level of precision may not match specialized laboratory eye-tracking equipment for certain research requirements.
At a glance
- Company
- RealEye sp. z o.o. (est. 2017)
- Platforms
- Web
- API
- Available
- Integrations
- Survey tools, Research panels, External analysis tools
- Last verified
- June 2026
Who It's For
- •Market researchers and neuromarketing professionals
- •University researchers and academic institutions
- •UX/UI designers and product teams
- •Advertising agencies and creative teams
- •Students conducting behavioral research
- •Companies conducting remote consumer research
How It Works
- 1Users create a study in the web browser by selecting stimuli (images, videos, or live websites)
- 2Participants access the study via a single link and complete the eye-tracking test using any webcam
- 3The webcam captures eye gaze data, along with mouse movements, clicks, and emotional responses
- 4RealEye processes the collected gaze data and displays results in an online dashboard
- 5Data can be analyzed using built-in tools or exported for external analysis
How to Use RealEye
- 1Sign up for a RealEye account and access the platform dashboard
- 2Create a new study by uploading or selecting stimuli (images, videos, or websites)
- 3Configure study settings including fixation triggers, keystroke triggers, and follow-up questions
- 4Share the unique study link with participants or integrate with existing survey panels
- 5Monitor data collection in real-time or wait for all participants to complete
- 6Analyze results using heatmaps, fixation plots, and AOI statistics in the dashboard
- 7Export raw or processed data for use in external analysis tools
Key Features
- •Webcam-based eye-tracking (no specialized equipment required)
- •Study creation with image, video, or live website stimuli
- •Heatmap visualization (individual and aggregated)
- •Fixation plot analysis and replay functionality
- •Areas of Interest (AOI) creation and statistics
- •Gaze point and fixation analysis
- •Mouse movement and keystroke tracking
- •Attention and emotion measurement
- •Multilingual study instructions
- •Data export and API access
- •Integration with survey panels and external tools
- •Team collaboration and dashboard access
- •GDPR compliance
- •Customer support and training (for selected licenses)
Use Cases
- •Marketing research to understand visual attention patterns in advertisements and packaging designs
- •University research and lab assignments for studying visual attention and media cognition
- •User experience (UX) testing to identify which webpage elements capture user attention
- •Neuromarketing studies measuring emotional and attentional responses to creative content
- •Remote behavioral research studies for geographically distributed participant panels
Pros & Cons
Advantages
- •Requires only a standard webcam—no specialized equipment needed, making eye-tracking research accessible and cost-effective
- •Entirely browser-based platform enables remote distributed research, eliminating the need for lab equipment or in-person participant coordination
- •User-friendly interface and quick study setup allow researchers to create experiments rapidly without programming expertise
- •Comprehensive data analysis tools with heatmaps, fixation plots, and AOI statistics built into the platform
Disadvantages
- •Achieves approximately 110 pixel accuracy, which may be insufficient for research requiring precision matching specialized laboratory eye-trackers
- •Depends on participants having adequate webcam quality and lighting conditions, which can affect accuracy in uncontrolled remote environments
- •Limited to behavioral tracking (gaze, mouse, keystrokes) without the neurophysiological measurements available from advanced EEG or biometric devices
Alternatives
See all RealEye alternatives →- Elicit
- ExplainPaper
- OpenRead
- Tobii Eye Tracker
- Gazepoint Research
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Frequently Asked Questions
What is RealEye?
RealEye is an online research platform that enables users to conduct eye-tracking studies entirely through a web browser using standard webcams. The platform allows researchers to create studies with images, videos, or live website stimuli, then remotely gather gaze data from participants without requiring specialized hardware.
How much does RealEye cost?
RealEye uses custom pricing — contact the vendor for a quote.
Is RealEye free?
RealEye is a paid tool and does not offer a free plan.
What are the best RealEye alternatives?
Popular RealEye alternatives include Elicit, ExplainPaper, OpenRead.
What is RealEye used for?
RealEye is commonly used for Marketing research to understand visual attention patterns in advertisements and packaging designs, University research and lab assignments for studying visual attention and media cognition, User experience (UX) testing to identify which webpage elements capture user attention.
Does RealEye have an API?
Yes, RealEye offers an API for developers.
What platforms does RealEye support?
RealEye is available on Web.
Information Accuracy
Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.