Magicroll

Magicroll is an AI video platform that turns a text script into a finished video, complete with an AI avatar presenter, automatically inserted B-roll, and captions in more than ten languages. Users can paste a script or let Magicroll transcribe an existing video; the AI then reads the content, understands context, and places matching B-roll clips at the right moments without manual editing. The platform also offers AI voice cloning with more than 50 built-in voices, semantic editing that lets users revise a video by editing its transcript, and an AI clipping feature for turning long videos into short, shareable clips. It is built by Bigbuddy Technology Solutions, based in Bengaluru, India, and has backing from India's Ministry of Information & Broadcasting, NVIDIA Inception, and Microsoft for Startups. Magicroll markets itself to Indian media houses and news channels, EdTech platforms, D2C brands, and independent content creators who want broadcast-style video without cameras or a production crew. Pricing runs on a coin system, with a Spark plan at $29 a month for about 28 minutes of video and a Flow plan at $49 a month for about 64 minutes; an Enterprise tier adds priority API access. Given its India-specific case studies, results outside that market are less documented.