Emma

Emma is a web-based platform that lets businesses build custom AI assistants powered by OpenAI's GPT-3.5 technology, without needing a technical team to set them up. Users connect an assistant to organizational resources or upload files directly, and Emma trains the assistant to answer questions and handle inquiries based on that specific data, rather than relying on generic model knowledge. The platform supports creating an unlimited number of assistants, each with its own granular data-access controls, so a company can run separate assistants for departments like marketing, accounting, or support without those assistants sharing information. Assistants can be reached through a web chat widget, a desktop app, an API, or other integrations, and their appearance can be customized with company branding. Emma also supports training an assistant from scratch when no existing data is available. Setup is designed to take as little as five minutes, and the platform integrates with Slack, Zapier, email software, spreadsheets, and custom databases. Emma exposes an API for embedding assistants into external pages or workflows. The company claims productivity gains of up to 90%, though this figure comes from Emma's own marketing rather than independent verification. A clear limitation is that answer quality depends entirely on the data connected to each assistant, so poorly organized source material will produce unreliable responses.