Clay

Clay is a go-to-market automation platform that connects data providers, AI research agents, and outreach tools into a single workflow for sales and marketing teams. Instead of manually piecing together prospecting lists from separate tools, users can build lead lists from more than 100 data sources, automatically enrich and clean existing CRM records, and generate custom lead scores based on combined signals like funding news, hiring activity, or firmographic data. A core part of the platform is Claygent, an AI research agent that can visit websites and summarize relevant information, replicating the kind of manual research a sales development rep would otherwise do by hand, but faster and at scale. Clay also supports personalized outreach copywriting, workflow orchestration across GTM tools, and campaign execution through integrations with major CRMs and ad platforms like LinkedIn, Meta, and Google, along with a CLI/API and MCP support for developer access. Clay is aimed at GTM operations teams, sales reps, marketers, and RevOps specialists at both startups and larger enterprises; the company states it is used by more than 500,000 GTM teams, including customers like Figma, Anthropic, and Intercom. A 14-day Pro trial is available without a credit card. One limitation is that Clay's value depends heavily on configuring workflows correctly across many connected data sources, which can involve a learning curve for non-technical users.