Apollo
AI-powered GTM platform for sales prospecting, outreach, and deal automation.
Pricing
About Apollo
Apollo is an AI-powered go-to-market (GTM) platform designed to streamline the entire sales process for B2B teams. It combines lead generation, outbound prospecting, inbound lead capture, data enrichment, and deal execution into a unified platform. The tool helps sales teams find verified business contacts, automate multichannel outreach campaigns, and track deals with AI-powered insights and analytics. The platform is built for sales leaders, account executives, sales development representatives, and marketing teams looking to increase pipeline velocity and close deals faster. Apollo replaces multiple point solutions—including data providers, outreach platforms, dialers, and enrichment tools—potentially reducing tech stack costs significantly. One key limitation is that the platform's effectiveness depends heavily on how it's integrated into a team's existing workflows and processes; simply using bulk email campaigns without strategic targeting may not yield the desired results.
At a glance
- Company
- Apollo
- Platforms
- Web, Chrome Extension, API
- API
- Available
- Integrations
- CRM platforms, Slack, Zapier
- Last verified
- July 2026
Who It's For
- •Sales leaders and VP of sales overseeing sales team productivity
- •Account executives focused on closing high-value deals
- •Sales development representatives (SDRs) and business development representatives (BDRs)
- •Sales operations teams managing processes and data quality
- •Marketing teams running inbound lead campaigns
- •Revenue operations professionals
- •Founders and growing companies scaling sales
- •B2B companies of various sizes, from startups to enterprises
How It Works
- 1Accesses Apollo Data, described as one of the largest and most accurate B2B business data networks available
- 2Uses AI algorithms to identify, qualify, and prioritize leads based on advanced filtering and intent signals
- 3Automates multichannel outreach campaigns (email, calling, messaging) with built-in deliverability guardrails
- 4Enriches and cleanses contact records with real-time data updates
- 5Provides AI-powered meeting prep, call recording, and conversation intelligence for deal execution
- 6Integrates with CRMs and existing sales tools to streamline workflow
How to Use Apollo
- 1Search and filter the B2B database by role, company, department, and intent to identify target prospects
- 2Create and automate outbound email or multichannel campaigns with AI-powered sequences
- 3Use the email finder to get verified business email addresses and phone numbers
- 4Route inbound leads automatically with real-time qualification and routing features
- 5Track outreach performance with built-in analytics and reporting dashboards
- 6Leverage the Chrome extension to prospect and pull contact data while working in other tools
- 7Use deal execution features including meeting scheduling, call recording, and AI-powered follow-up
Key Features
- •B2B contact and company database with millions of verified business emails and phone numbers
- •Advanced lead filtering by role, industry, company size, intent, and custom parameters
- •AI-powered email deliverability guardrails for outbound campaigns
- •Multichannel outreach automation (email, calls, messaging)
- •Inbound lead capture and real-time routing
- •Data enrichment and record cleansing with always-fresh data
- •AI-powered meeting prep and conversation intelligence
- •Deal execution and follow-up automation
- •Sales analytics and reporting dashboards
- •CRM and sales tool integrations
- •Chrome Extension for prospecting in third-party tools
- •Workflow automation to identify and scale successful sequences
- •Lead scoring capabilities
- •Sales call recording and AI-powered insights
Use Cases
- •B2B sales teams prospecting for new customers with verified contact data and AI-powered lead targeting
- •Sales development representatives (SDRs) automating outreach sequences and increasing meeting bookings
- •Inbound lead management to capture, qualify, and route high-intent leads instantly
- •Data enrichment and CRM cleansing to maintain accurate, up-to-date customer records
- •Sales teams reducing manual prospecting work and tech stack complexity with an all-in-one platform
Pros & Cons
Advantages
- •Unified platform replaces multiple point solutions (data provider, outreach, dialer, enrichment, CRM), reducing tech stack costs and complexity
- •High email accuracy rate (97% mentioned in search results) with verified business contact data
- •Multichannel automation capabilities (email, calling, messaging) in a single platform reduce manual work
- •Trusted by 600,000+ companies and 100K+ paying customers, including established brands like Anthropic, Smartling, and Redis
Disadvantages
- •Effectiveness heavily dependent on integration into existing workflows; bulk outreach without strategic targeting may not produce strong results
- •Requires proper training and configuration to maximize value, suggesting a learning curve for new users
- •Pricing structure not clearly detailed, though premium features are mentioned as enabling advanced filtering and enhanced capabilities
Alternatives
- Compar.ai
- Salesforce Sales Cloud
- HubSpot Sales Hub
- Outreach
Related Tools
View All Tools
Aomni
AI agent platform that automates sales research and engagement for revenue teams.
Attention AI
AI revenue orchestration platform automating sales processes and deal closure.
Augment AI
Decision intelligence platform that transforms enterprise data into expert outputs in workflow.
Backtrack
AI notetaker automatically records and transcribes 1:1 meetings at trade shows.
Breeze Copilot
AI-powered virtual assistant that works within HubSpot for every role.
ChatBotKit
AI agent platform for launching production agents across channels.
Reviews for Apollo
Based on 0 reviews
Rating Distribution
No Reviews Yet
Be the first to share your experience with Apollo!
Frequently Asked Questions
What is Apollo?
Apollo is an AI-powered go-to-market (GTM) platform designed to streamline the entire sales process for B2B teams. It combines lead generation, outbound prospecting, inbound lead capture, data enrichment, and deal execution into a unified platform.
How much does Apollo cost?
Apollo has a free plan; paid plans start at $49. A free trial is available.
Is Apollo free?
Yes, Apollo offers a free plan you can start with.
What are the best Apollo alternatives?
Popular Apollo alternatives include Compar.ai, Salesforce Sales Cloud, HubSpot Sales Hub.
What is Apollo used for?
Apollo is commonly used for B2B sales teams prospecting for new customers with verified contact data and AI-powered lead targeting, Sales development representatives (SDRs) automating outreach sequences and increasing meeting bookings, Inbound lead management to capture, qualify, and route high-intent leads instantly.
Does Apollo have an API?
Yes, Apollo offers an API for developers.
What platforms does Apollo support?
Apollo is available on Web, Chrome Extension, API.
Information Accuracy
Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.