AthenaHQ

AthenaHQ helps marketing and brand teams track how their company shows up in answers from AI systems like ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot. Because these tools summarize information instead of returning a list of links, a brand can no longer just check its search-ranking position — AthenaHQ instead monitors how often and how favorably a brand gets mentioned across these AI answers, comparing that against named competitors. The platform surfaces which prompts or questions people are asking that relate to a brand's space, flags gaps in the brand's own content that might explain why an AI system cites a competitor instead, and pulls citation sources so a team can see exactly which pages an AI model drew from. An "Ask Athena" copilot lets users query these insights directly, and the product includes tools for detecting sudden shifts in sentiment that could signal a PR issue. AthenaHQ connects to Google Analytics 4, Google Search Console, Shopify, Webflow, and Framer, with enterprise plans adding Tableau, Power BI, and Looker, plus an API. Pricing runs from a free tier through a $295-per-month starter plan to custom enterprise deals. As a young category, its claims about AI-search impact are largely self-reported rather than independently verified.