TrueROAS
AI-powered ad attribution platform for e-commerce that reveals true return on ad spend.
About TrueROAS
TrueROAS is an AI-powered attribution and ad tracking platform designed specifically for e-commerce stores selling through Shopify and WooCommerce. It uses a three-signal approach combining tracking, surveys, and machine learning models to capture sales that traditional pixel-based tracking misses, particularly in a cookie-less world. The platform integrates with Meta, Google Ads, Snapchat, Pinterest, and Microsoft Ads to provide a centralized source of truth about which ads actually drive revenue. TrueROAS users report achieving 3.2x higher ROAS on average and commonly see improvements like 44% ROAS increases, 31% reductions in customer acquisition costs, and recovery of significant wasted ad spend. One limitation is that the tool's effectiveness depends on properly connected data sources and may require some initial setup for optimal results.
At a glance
- Company
- Perm Solutions AB (est. 2026)
- Platforms
- Web, Shopify App, WooCommerce, API
- API
- Available
- Integrations
- Meta (Facebook), Google Ads, Snapchat, Pinterest, Microsoft Ads, ChatGPT, Claude, Cursor
- Last verified
- June 2026
Who It's For
- •E-commerce store owners using Shopify or WooCommerce
- •Digital marketing agencies managing multiple DTC brands
- •Performance marketers and growth professionals
- •E-commerce founders seeking data-driven ad optimization
- •Media buyers focused on maximizing return on ad spend
How It Works
- 1Uses three-signal triangulation: server-side pixel tracking, surveys, and AI-powered marketing mix modeling to capture every conversion
- 2Integrates with Shopify/WooCommerce to track all sales data including email and SMS revenue
- 3Connects to Meta, Google Ads, and other ad platforms to attribute sales back to specific ad campaigns and creatives
- 4Pushes verified ROAS data into Meta and Google Ads Manager to improve AI optimization
- 5Automatically detects UTM parameters and syncs data across platforms
How to Use TrueROAS
- 1Install the TrueROAS app from Shopify App Store or WooCommerce marketplace
- 2Connect your ad accounts (Meta, Google Ads, etc.) through the dashboard
- 3Grant access to your sales data and customer information
- 4Wait for the system to begin tracking and correlating ad spend with conversions
- 5Review attribution data in the TrueROAS dashboard or ask questions via AI integration (ChatGPT, Claude, Cursor MCP)
Key Features
- •True ROAS calculation with three-signal attribution methodology
- •Server-side tracking that captures iOS and ad-blocker traffic
- •AI-powered MMM (Marketing Mix Modeling) for additional signal triangulation
- •Integration with Meta, Google Ads, Snapchat, Pinterest, and Microsoft Ads
- •Automatic UTM detection and campaign tracking
- •Ad creative performance analysis
- •Multi-currency and Shopify Markets support
- •AI data layer for querying insights with ChatGPT, Claude, and other tools
- •Customer acquisition cost tracking and LTV analysis
- •Real-time dashboard with channel performance breakdown
- •Ad waste identification ranked by source
Use Cases
- •Identifying and scaling high-performing ad campaigns while cutting underperforming ads
- •Reducing wasted ad spend by discovering hidden losses in traditional pixel-based tracking
- •Optimizing Facebook and Google Ads AI with accurate conversion data
- •Managing multi-currency and multi-country revenue tracking for international e-commerce stores
- •Providing accurate performance data for e-commerce agencies managing multiple client accounts
Pros & Cons
Advantages
- •Captures 47% more tracked conversions than traditional pixel-only tracking through three-signal triangulation
- •Easy 2-minute setup with zero learning curve and automatic UTM detection
- •Free tier available for the first $10,000 in monthly sales, lowering barrier to entry
- •Proven results with clients averaging 3.2x higher ROAS and common improvements of +44% ROAS and -31% CPA
Disadvantages
- •Primarily built for Shopify and WooCommerce stores, limiting compatibility with other platforms
- •Requires initial onboarding and proper connection of ad accounts and sales data sources to function optimally
- •Pricing model based on sales volume may be expensive for very high-volume stores compared to flat-rate competitors
Alternatives
See all TrueROAS alternatives →- Adrenaline AI
- Clickable
- Northbeam
- Hyros
- Triple Whale
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Frequently Asked Questions
What is TrueROAS?
TrueROAS is an AI-powered attribution and ad tracking platform designed specifically for e-commerce stores selling through Shopify and WooCommerce. It uses a three-signal approach combining tracking, surveys, and machine learning models to capture sales that traditional pixel-based tracking misses, particularly in a cookie-less world.
How much does TrueROAS cost?
TrueROAS uses custom pricing — contact the vendor for a quote.
Is TrueROAS free?
TrueROAS is a paid tool and does not offer a free plan.
What are the best TrueROAS alternatives?
Popular TrueROAS alternatives include Adrenaline AI, Clickable, Northbeam.
What is TrueROAS used for?
TrueROAS is commonly used for Identifying and scaling high-performing ad campaigns while cutting underperforming ads, Reducing wasted ad spend by discovering hidden losses in traditional pixel-based tracking, Optimizing Facebook and Google Ads AI with accurate conversion data.
Does TrueROAS have an API?
Yes, TrueROAS offers an API for developers.
What platforms does TrueROAS support?
TrueROAS is available on Web, Shopify App, WooCommerce, API.
Information Accuracy
Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.