Submagic
AI editor that adds captions, B-roll, and cuts to short-form videos.
Pricing
About Submagic
Submagic is a video-editing platform built around turning raw footage into short-form clips ready for TikTok, Instagram Reels, and YouTube Shorts. Its core feature is automatic caption generation, which transcribes video in more than 100 languages and produces animated, word-synced captions with customizable fonts, colors, highlight effects, and emoji placement rather than plain subtitles. Beyond captions, Submagic's AI Auto-Edit trims footage, removes silences, and inserts B-roll automatically, while Magic Clips scans longer recordings such as podcasts, webinars, and interviews to pull out the highest-engagement moments and turn them into multiple captioned shorts. The platform also offers AI-generated avatars for presenting content without filming, a Brand Kit for applying custom fonts, colors, and logos across every export, and scheduling tools for publishing directly to TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and LinkedIn. Exports support resolutions up to 4K at 60fps, and a team workspace lets multiple editors collaborate on the same projects. Submagic is aimed at content creators, social media managers, marketing teams, and agencies who need to produce a high volume of short-form video without manual editing. Pricing details sit on a dedicated pricing page rather than the homepage, and a video-editing API is available for teams that want to build captioning and B-roll features into their own products.
At a glance
- Founded
- 2023
- Platforms
- Web, API
- API
- Available
- Integrations
- Zapier
- Last verified
- August 2026
Who It's For
- •Social media content creators.
- •Influencers.
- •Marketers.
- •Businesses using video for promotion.
- •Anyone creating short-form video content.
How It Works
- 1Upload your video to the Submagic platform.
- 2The AI automatically generates captions, analyzes content for relevant B-rolls, and suggests sound effects.
- 3Users can review and edit the generated captions, B-rolls, and sound effects.
- 4The enhanced video can then be exported and shared on various social media platforms.
How to Use Submagic
- 1Visit the Submagic website.
- 2Sign up or log in to your account.
- 3Upload a video file from your device.
- 4Select desired options for captions, B-rolls, and sound effects.
- 5Preview the changes and make any necessary adjustments.
- 6Download the final, enhanced video.
Key Features
- •Automatic captions in 100+ languages
- •AI Auto-Edit (trim, remove silences, insert B-roll)
- •Magic Clips (extract highlights from long-form video)
- •AI-generated avatars
- •Brand Kit (custom fonts, colors, logo)
- •Direct publishing to social platforms
- •4K 60fps export
- •Team collaboration workspace
- •Video editing API
Use Cases
- •Turning podcasts and interviews into short-form clips
- •Adding animated captions to TikTok and Reels videos
- •Automating video editing for social media teams
- •Publishing content across multiple short-form platforms
Pros & Cons
Advantages
- •Significantly saves time on video editing, especially for captioning and adding visual elements.
- •Enhances video engagement and accessibility through dynamic captions and visual effects.
- •Offers trendy B-rolls and sound effects to keep content current and captivating.
- •User-friendly interface makes it accessible even for those without extensive editing experience.
Disadvantages
- •Relies heavily on AI, which may not always perfectly interpret nuanced content for B-rolls or sound effects, potentially requiring manual adjustments.
- •Subscription-based model might be a barrier for casual users or those with limited budgets.
- •Primarily focused on short-form video, so it may not be suitable for long-form or highly complex video projects.
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Frequently Asked Questions
What is Submagic?
Submagic is a video-editing platform built around turning raw footage into short-form clips ready for TikTok, Instagram Reels, and YouTube Shorts. Its core feature is automatic caption generation, which transcribes video in more than 100 languages and produces animated, word-synced captions with customizable fonts, colors, highlight effects, and emoji placement rather than plain subtitles.
How much does Submagic cost?
Submagic has a free plan; paid plans start at $12. A free trial is available.
Is Submagic free?
Yes, Submagic offers a free plan you can start with.
What are the best Submagic alternatives?
Popular Submagic alternatives include CapCut, Opus Clip, Descript.
What is Submagic used for?
Submagic is commonly used for Turning podcasts and interviews into short-form clips, Adding animated captions to TikTok and Reels videos, Automating video editing for social media teams.
Does Submagic have an API?
Yes, Submagic offers an API for developers.
What platforms does Submagic support?
Submagic is available on Web, API.
Information Accuracy
Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.