Spurfit

Spurfit is coaching software built for people who run fitness businesses — personal trainers, strength and CrossFit coaches, nutritionists, gym owners, and wellness or yoga instructors — rather than for end consumers working out on their own. It bundles tools these professionals would otherwise cobble together from separate apps into one system: an AI-assisted workout program builder, nutrition tracking and meal planning, client progress tracking (including workouts, personal records, HRV, and sleep data), in-app messaging with media support, course creation and sales, and automated check-ins and reminders for clients. Trainers can offer this to their clients through a custom-branded mobile app rather than a generic one, which is a distinguishing feature for building a coaching brand. The mobile app, listed on the App Store and Google Play as developed by BeBetter Technologies, integrates with Garmin for biometric and activity data, letting programs adjust based on real training and recovery data rather than self-reported logs alone. Pricing scales with client count: a free tier supports up to 2 clients, paid plans start at $19 per month for 5 clients, and larger studios get custom Enterprise pricing for 100 or more clients. One limitation worth noting is that beyond the Garmin connection, the platform doesn't advertise a broad marketplace of third-party integrations, so it functions best as a closed, all-in-one system rather than a hub that connects to many outside tools.