Slang Labs

Slang Labs is a Bengaluru-based company, founded in 2017 and backed by Google, that helps businesses add conversational AI assistants to their mobile and web applications. Its core product, Conva.AI, lets product and engineering teams build in-app voice and text assistants without needing their own data science or machine learning expertise. The platform is built around three components: Magic Studio for designing and configuring the assistant, SDKs for embedding it into apps, and an Orchestrator that manages the underlying AI models and conversation logic. Conva.AI is designed to work across multiple languages, so users can interact with an app in their own language even if the app's interface is in English, and it supports both voice and text input within the same conversation. The company positions the assistant as an "in-app salesperson" that can answer questions, trigger in-app actions, and generate content dynamically, aiming to replicate the experience of an in-store staff member for digital products. Slang Labs primarily serves sectors such as retail, e-commerce, banking, fintech, and insurance, where guiding users through complex flows matters. As a specialized B2B platform, its public documentation and case studies are less extensive than those of larger conversational AI vendors, making some specific model-performance claims harder to independently verify.