Rizzle

Rizzle, built by SilverLabs Technologies (founded in 2019 by Vidya Narayanan and Lakshminath Dondeti), turns written articles into video content for digital publishers. The platform analyzes an article's context, tone, and key messages to generate a video storyboard, then combines AI-generated visuals, licensed stock media, music, and voiceovers with human editors who refine each video for quality and brand consistency before it is published. Rizzle sources premium assets from partners including Getty Images, Eleven Labs for AI voiceovers, Soundstripe for music, and Statista for data visualizations, and it retains full ownership rights over the content it produces using licensed, brand-safe material. Finished videos can be distributed to platforms including MSN, Yahoo, and NewsBreak, along with major social platforms and online video platforms, which the company says can reach over a billion viewers. The service is built for digital publishers and media companies looking to repurpose existing or new text content into video to reach video-first audiences, extend content lifespan, and open new monetization streams. Rizzle also provides analytics on viewer behavior and video performance. Because publishing quality output involves human editors reviewing each video, turnaround likely depends on the publisher's volume and editorial requirements rather than being fully instant.