Photoroom
AI photo editor for creating professional e-commerce product images.
Pricing
About Photoroom
Photoroom is an AI-powered photo editing platform built for e-commerce sellers who need professional-looking product images at scale. Its core feature is pixel-perfect AI background removal, and from there users can generate studio-quality product shots, place products into lifestyle scenes, add realistic AI shadows, recolor products, and resize a single image into multiple formats for different marketplaces and ad platforms. A Brand Kit locks in colors, logos, fonts, and layouts so a catalog stays visually consistent, and a batch mode processes thousands of images at once through the web app, mobile apps, or API. Marketplace sync can publish edited listings directly to platforms such as Shopify. The company, Photoroom, was founded in Paris in 2019 by Matthieu Rouif and Eliot Andres and has grown to serve more than a million businesses, from solo sellers to enterprise catalogs in fashion, food, beauty, jewelry, furniture, and automotive. It offers web, iOS, and Android apps alongside a documented REST API used by companies including Netflix, Shopify, and Audi. The platform is SOC 2 Type 2 certified and GDPR compliant. Photoroom is built specifically for product and listing photography; it is not designed as a general creative or artistic photo editor.
At a glance
- Company
- Photoroom (est. 2019)
- Platforms
- Web, iOS, Android, API
- API
- Available
- Integrations
- Shopify
- Last verified
- August 2026
Who It's For
- •Small business owners and e-commerce sellers.
- •Social media marketers and content creators.
- •Photographers and graphic designers.
- •Individuals who need quick and easy photo background editing.
- •Real estate agents for property images.
How It Works
- 1Users upload an image to the PhotoRoom app or website.
- 2The AI automatically detects and removes the background from the image, isolating the main subject (person or product).
- 3Users can then choose from a variety of pre-set backgrounds, templates, or upload their own.
- 4Additional editing tools allow for adjusting colors, adding text, resizing, and applying filters to the image.
- 5The edited image can be downloaded in high resolution or shared directly from the platform.
How to Use Photoroom
- 1Download the PhotoRoom app from the App Store or Google Play, or visit their website.
- 2Open the app/website and select 'Start from Photo'.
- 3Choose a photo from your gallery or take a new one.
- 4PhotoRoom will automatically remove the background.
- 5Select a new background from the available options (e.g., white background, transparent, or custom scenes).
- 6Use the editing tools to refine the image (e.g., adjust lighting, add text, resize).
- 7Export the finished image.
Key Features
- •Pixel-perfect AI background removal
- •Batch image processing
- •Brand Kit for consistent branding
- •Instant multi-format resize
- •Product staging in lifestyle scenes
- •AI shadows
- •Product recolor tool
- •Marketplace sync
Use Cases
- •Creating e-commerce product listings
- •Batch editing large product catalogs
- •Publishing consistent branded images across marketplaces
Pros & Cons
Advantages
- •PhotoRoom offers exceptionally fast and accurate AI-powered background removal compared to manual editing software.
- •The extensive library of templates and AI-generated backgrounds allows for diverse and professional image creation without design expertise.
- •It provides a user-friendly interface, making professional photo editing accessible to non-experts.
- •The batch editing feature significantly saves time for businesses needing to process numerous product images.
Disadvantages
- •While the free version is available, many advanced features and high-resolution exports require a PhotoRoom Pro subscription, which might be a barrier for some users.
- •For highly complex images or nuanced editing, professional graphic design software may offer more granular control than PhotoRoom's automated tools.
- •The quality of AI-generated backgrounds can sometimes be inconsistent and may not always perfectly blend with the main subject in all scenarios.
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Frequently Asked Questions
What is Photoroom?
Photoroom is an AI-powered photo editing platform built for e-commerce sellers who need professional-looking product images at scale. Its core feature is pixel-perfect AI background removal, and from there users can generate studio-quality product shots, place products into lifestyle scenes, add realistic AI shadows, recolor products, and resize a single image into multiple formats for different marketplaces and ad platforms.
How much does Photoroom cost?
Photoroom has a free plan; paid plans start at $89.99. A free trial is available.
Is Photoroom free?
Yes, Photoroom offers a free plan you can start with.
What are the best Photoroom alternatives?
Popular Photoroom alternatives include Remove.bg, Canva, Pixelcut.
What is Photoroom used for?
Photoroom is commonly used for Creating e-commerce product listings, Batch editing large product catalogs, Publishing consistent branded images across marketplaces.
Does Photoroom have an API?
Yes, Photoroom offers an API for developers.
What platforms does Photoroom support?
Photoroom is available on Web, iOS, Android, API.
Information Accuracy
Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.