
Opinly
AI-powered SEO automation platform for websites and marketers.
About Opinly
Opinly is an SEO automation platform built to help websites grow organic search traffic. It runs a technical site audit to flag structural and on-page issues, then pairs that with an AI-driven content generation and scheduling tool that drafts and publishes optimized posts automatically. A keyword tracking module monitors rankings and surfaces competitive keyword opportunities, while a competitor analytics dashboard benchmarks a site's SEO performance against rivals. A backlink exchange feature helps sites build authority by trading link placements with other users on the platform. The tool targets marketers and site owners who want to automate day-to-day SEO work rather than handle audits, content calendars, and rank tracking manually. Opinly connects directly to common CMS platforms and frameworks, including WordPress, Webflow, Shopify, Next.js, Nuxt, and Svelte, so recommendations and published content can plug into an existing site without manual export or import steps. The company states it is used by more than 30,000 marketers across over 15,000 sites, and lists enterprise clients such as Bosch, Gymshark, and Lemonade among its users. Signup follows a free-to-start model, though the site does not publish detailed pricing tiers, so buyers evaluating paid plans need to sign up or contact the company directly.
At a glance
- Company
- Opinly
- Platforms
- Web
- Integrations
- WordPress, Webflow, Shopify, Next.js, Nuxt, Svelte
- Last verified
- August 2026
Who It's For
- •Digital marketing teams
- •SEO specialists
- •Content marketers
- •Agencies managing multiple clients
- •Market researchers and strategists
How It Works
- 1It collects real-time data on competitors' SEO, backlinks, social posts, emails, and landing pages.
- 2The platform analyzes traffic trends, keyword gaps, backlink opportunities, and content performance.
- 3Users can track ranking shifts, monitor competitors' updates, and get alerts for strategic adjustments.
- 4The system consolidates insights into easy-to-understand dashboards for making informed marketing decisions.
How to Use Opinly
- 1Connect your digital channels and specify competitors to analyze.
- 2Review insights like backlinks, keywords, social posts, and landing page changes.
- 3Utilize alerts and reports to identify new opportunities and optimize campaigns.
- 4Apply data-driven strategies to improve SEO, content, and advertising performance.
Key Features
- •Site Audit
- •Content Generation & Scheduler
- •Keyword Tracking
- •Competitor Analytics
- •Backlink Exchange
Use Cases
- •Automate technical SEO audits
- •Generate and schedule SEO-optimized content
- •Track keyword rankings
- •Benchmark SEO performance against competitors
Pros & Cons
Advantages
- •Provides comprehensive, real-time competitor insights across multiple channels.
- •Data-backed recommendations to improve search rankings and content strategy.
- •User-friendly dashboards that consolidate diverse marketing data.
- •Trusted by over 2000 companies and agencies.
Disadvantages
- •Availability of certain features might depend on subscription plan.
- •Heavy reliance on data accuracy from competitors' public information.
- •Limited details about integrations with other marketing tools.
Alternatives
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Frequently Asked Questions
What is Opinly?
Opinly is an SEO automation platform built to help websites grow organic search traffic. It runs a technical site audit to flag structural and on-page issues, then pairs that with an AI-driven content generation and scheduling tool that drafts and publishes optimized posts automatically.
How much does Opinly cost?
Opinly uses custom pricing — contact the vendor for a quote.
Is Opinly free?
Opinly is a paid tool and does not offer a free plan.
What are the best Opinly alternatives?
Popular Opinly alternatives include Semrush, Ahrefs, Surfer SEO.
What is Opinly used for?
Opinly is commonly used for Automate technical SEO audits, Generate and schedule SEO-optimized content, Track keyword rankings.
What platforms does Opinly support?
Opinly is available on Web.
Information Accuracy
Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.