Notably AI

Notably is a web-based platform for teams that need to organize and analyze qualitative research data — things like user interview transcripts, observation notes, and open-ended survey responses. It centralizes raw research material in one place and uses AI to speed up the parts of analysis that are normally manual: transcription, summarization, and tagging of recurring themes. Its built-in AI assistant, called Posty, works alongside researchers throughout a project, and a one-click sentiment analysis feature can surface tone patterns across an entire study. For synthesis, Notably provides an infinite canvas where researchers move sticky notes and highlighted data points to spot patterns, plus templates for standard research frameworks like empathy maps and customer journey maps. The platform is built for user researchers, market researchers, and research or design agencies who need to turn raw qualitative data into shareable insights faster than manual coding allows. Pricing starts around $21 per month, with a free-forever tier for individuals or students getting started. As with any AI-assisted qualitative analysis, the summaries and tagging still benefit from a researcher reviewing them rather than treating them as final findings.