Nextatlas Generate

Generate is an AI-powered trend intelligence tool from Nextatlas that analyzes behavioral signals from a network of more than 300,000 early adopters across over 50 platforms, including Reddit, Instagram, YouTube, and Tumblr, to identify emerging trends before they reach the mainstream. Rather than functioning as a general-purpose chatbot, Generate grounds its answers in this proprietary, continuously updated dataset, which the company says can surface a trend an average of 30 months before it shows up in search demand. The tool is organized around five structured research "Lenses" covering personas, opportunity mapping, signal convergence, audience clustering, and regional comparison, and it produces nine chart types, including maps, timelines, and mind maps, designed to be presentation-ready. Additional features include persistent memory across research sessions and the ability to upload briefs, competitor ads, or mood boards for analysis. Generate is priced on a monthly token subscription, with Basic at 199 euros, Pro at 299 euros, and Enterprise at 399 euros, plus a 5-day free trial and optional token top-up packs. It is built by Nextatlas (ICOOLHUNT S.p.A.), an Italian company founded in 2012 with over a decade of cultural trend data; stated enterprise customers include Accenture, Barilla, Mondelez, Omnicom, and Stellantis. The platform is SOC 2 Type II and GDPR compliant.