Neurture

Neurture is a mobile app that helps people manage urges and reduce compulsive behaviors such as excessive social media use, smoking, vaping, drinking, overeating, shopping, gambling, or pornography use. The app centers on in-the-moment support: when a craving hits, users can open guided "urge surfing" exercises, breathing techniques (box breathing, 4-7-8, coherent breathing), and grounding exercises drawn from Acceptance and Commitment Therapy, Cognitive Behavioral Therapy, and Mindfulness-Based Relapse Prevention. Beyond crisis moments, Neurture offers over 75 guided interventions, journaling prompts, cognitive-reframing tools, and a personal "map" that tracks goals, triggers, and coping strategies over time, alongside regular check-ins that adapt next steps to the user's progress. The program was built with licensed psychotherapists and clinicians, and it won the Counselor's Choice Award. Neurture is explicitly positioned as a subclinical, supplementary tool: it is meant for people whose daily functioning is not severely affected by their habits, and the company states it is not a replacement for therapy or treatment of clinical-level addiction. The app is available on iOS and Android, runs on a subscription model, and states it takes no outside investment or advertising, which it frames as a privacy commitment alongside encrypted on-device data storage.