Microsoft Bing

Bing is Microsoft's web search engine, now built around Copilot Search — an AI layer that reads a query, pulls from multiple sources, and returns a summarized answer with citations instead of just a list of links. Beyond core web search, Bing bundles Image Search, Maps with real-time traffic, a Shopping tab for price comparison, and a customizable News feed. Its more recent additions lean on generative AI: an Image Creator that produces pictures from text prompts using models including DALL-E 3, GPT-4o, and Microsoft's own MAI-Image-2e, and a Video Creator that generates short eight-second clips from a prompt. Bing integrates tightly with Microsoft Edge, where a sidebar version of Copilot lets users summarize the page they're on, compare content, or draft text like a LinkedIn post without switching tabs, and Copilot also appears system-wide in Windows. Bing is free to use on the web and through Edge, with mobile apps also available. Because Bing sits inside Microsoft's broader Copilot push, some AI features described in marketing material may only be available to signed-in users or roll out gradually, and the company doesn't publish separate pricing for Bing itself since it's ad-supported and bundled with other Microsoft products.