Mage

Mage is an AI-powered add-on for Google Sheets that lets users run AI functions directly inside spreadsheet cells to automate repetitive tasks. Built in San Diego, California, it adds ChatGPT-style capabilities to Sheets so teams can extract, categorize, summarize, and generate text without leaving their spreadsheet. The add-on is aimed at digital marketers and businesses that want to cut down on spreadsheet busywork. Common uses include generating AdWords keywords, ad copy, Facebook campaign structures, and ad titles, as well as summarizing and rewriting large blocks of text and extracting content from documents. It also supports general data cleansing and normalization tasks, and provides a structured environment for testing and collaborating on AI prototypes directly within a spreadsheet. Mage is distributed exclusively as a Google Sheets add-on through the Google Workspace Marketplace rather than as a standalone application, so it only works within the Google Sheets environment. The company states it is trusted by thousands of businesses and offers a free plan for individuals alongside paid plans aimed at teams needing more advanced automation. Because it relies on an underlying language model to interpret spreadsheet instructions, output quality on complex or ambiguous tasks can vary and may need manual review.