Faraday

Faraday is a customer context platform that helps businesses predict behaviors like churn, conversion likelihood, and next best offer. It works by combining a proprietary dataset called the Faraday Identity Graph, which holds more than 1,500 attributes on roughly 240 million U.S. adults, with a company's own first-party customer data. That combined data trains predictive models that can be delivered through a REST API, the Model Context Protocol (MCP), batch exports, or direct integration with data warehouses such as BigQuery, Snowflake, and Redshift. The company, founded in 2012 and based in Burlington, Vermont, targets consumer brands, financial services and insurance firms, home services companies, marketing agencies, and SaaS platforms that want to act on customer scores inside their existing marketing and sales tools. Faraday connects with dozens of platforms including Shopify, Salesforce, HubSpot, Klaviyo, Google Ads, and Facebook, and lists over 40 total integrations. It offers a self-serve Pro tier with pay-per-match pricing and a custom Enterprise tier with dedicated model-building support. Faraday reports SOC 2 Type II audits since 2020 and compliance with HIPAA, GDPR, and CCPA. Because the platform depends on third-party data coverage limited to U.S. adults, its predictions are less useful for businesses serving customers outside the United States.