fal.ai

fal.ai is a generative media platform that gives developers API access to more than 1,000 AI models covering image, video, audio, and 3D generation, including models such as FLUX, Kling, and Hailuo. It runs on serverless GPU infrastructure, so teams can call these models through an API without provisioning or managing their own GPU servers, which lowers the barrier to building AI-powered creative applications. Founded in 2021 by Turkish-American engineers Burkay Gur and Gorkem Yurtseven, who had previously worked at Coinbase and Amazon, fal.ai is headquartered in San Francisco. The platform has grown to serve more than 1.5 million developers and companies, including Perplexity, Poe, and Adobe, who use it as infrastructure for their AI-powered media features. fal.ai has also expanded through acquisition, including the YC-backed startup Remade. fal.ai is aimed at developers and companies that want to add generative image, video, audio, or 3D capabilities to their products without training or hosting their own models. Because it aggregates many third-party models rather than building its own, the quality, pricing, and availability of any given model depend on the underlying model provider, and the platform's own marketing site was not directly accessible during this research due to rate limiting.