Dezan AI

Dezan is a do-it-yourself survey platform that uses AI to generate questionnaires from a stated goal. A user describes what they want to learn — brand perception, sustainability attitudes, or a custom research question — and the AI drafts a survey with a mix of question types, pulling from patterns learned across thousands of past brand surveys to suggest relevant wording and refinements. Once a survey is built, Dezan can deploy it to an interest-based audience network reachable through Google Ads, targeting respondents by topic rather than requiring the user to supply their own contact list. Sustainability and general research campaigns are offered as distinct survey types alongside fully custom ones, and the platform can budget Amazon-based rewards to incentivize respondents. Results come back with real-time analysis rather than raw response dumps, aimed at users who want quick directional insight without hiring a research team. The tool is aimed at businesses and researchers who need a fast, self-serve way to collect market or brand data without survey-design expertise. Pricing starts with a free tier limited to five AI-generated surveys per month and five questions per survey; an enterprise plan removes those caps and adds unlimited users, workspaces, and priority support. Little is disclosed about the company behind Dezan beyond a single named contact, suggesting a small, early-stage team.