Conversion AI

Conversion is a marketing automation platform built for B2B revenue teams, positioned as a modern alternative to legacy systems like Marketo, Pardot, and HubSpot. It connects a company's CRM (such as Salesforce), data warehouse (Snowflake, BigQuery), and product data into a single unified model, then uses AI agents to handle repetitive marketing operations work such as campaign builds, reporting, and quality assurance. The stated goal is to let marketing operations teams ship campaigns in hours rather than weeks. The platform includes a drag-and-drop Email Studio with live personalization pulled from CRM and warehouse fields, plus a visual automation builder supporting branching logic, delays, and AI-driven actions for onboarding, expansion, and retention journeys. Account-level orchestration ties engagement data together across channels so teams can track activity at the account rather than just the contact level. Conversion is aimed at enterprise marketing operations teams migrating off older platforms, and lists customers including ClickHouse, Plaid, Productboard, and ACV Auctions. It is SOC 2 Type II certified and GDPR compliant, with bidirectional Salesforce sync and audit logging for enterprise governance needs. The company is based in San Francisco and raised a $28M Series A round. Specific pricing is not published on the site.