# Clay

GTM automation platform for prospecting, enrichment, and outreach.

- Category: Business & Finance
- Pricing: Contact for pricing
- Tags: Marketing Tools, Automation Tools
- Website: https://clay.com/?via=aigregator
- Aigregator page: https://aigregator.com/tools/clay
- API: https://x402.aigregator.com/v1/tools/clay

## Overview
Clay is a go-to-market automation platform that connects data providers, AI research agents, and outreach tools into a single workflow for sales and marketing teams. Instead of manually piecing together prospecting lists from separate tools, users can build lead lists from more than 100 data sources, automatically enrich and clean existing CRM records, and generate custom lead scores based on combined signals like funding news, hiring activity, or firmographic data.

A core part of the platform is Claygent, an AI research agent that can visit websites and summarize relevant information, replicating the kind of manual research a sales development rep would otherwise do by hand, but faster and at scale. Clay also supports personalized outreach copywriting, workflow orchestration across GTM tools, and campaign execution through integrations with major CRMs and ad platforms like LinkedIn, Meta, and Google, along with a CLI/API and MCP support for developer access.

Clay is aimed at GTM operations teams, sales reps, marketers, and RevOps specialists at both startups and larger enterprises; the company states it is used by more than 500,000 GTM teams, including customers like Figma, Anthropic, and Intercom. A 14-day Pro trial is available without a credit card. One limitation is that Clay's value depends heavily on configuring workflows correctly across many connected data sources, which can involve a learning curve for non-technical users.
## Key Features
- Lead list building from 100+ data sources
- Claygent AI research agent
- Automatic CRM enrichment and cleaning
- Custom lead scoring
- Workflow orchestration across GTM tools
- Ad platform integrations (LinkedIn, Meta, Google)
- CLI/API and MCP support

## Use Cases
- Build targeted prospect lists from multiple data sources
- Auto-enrich and clean CRM records
- Score and prioritize leads using AI-driven signals
- Automate outbound research and personalized outreach
- Trigger campaigns based on intent signals like funding or hiring news

## Who It Is For
- Growth teams and GTM professionals
- Sales and marketing teams
- Startups and enterprise companies
- Data-driven marketing and operations teams

## Pros
- Deep integration with 130+ data sources
- AI-powered workflows and research tools
- Trusted by over 300,000 GTM professionals
- Automates common growth tasks to save time

## Cons
- Requires setup and integration effort
- Pricing details are not specified in the overview
- Dependent on quality of data sources

## Alternatives
- [Apollo.io](https://aigregator.com/tools/apollo)
- ZoomInfo
- Outreach

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Source: Aigregator — AI tools directory. https://aigregator.com/tools/clay