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Brand24

AI social listening tool that monitors brand mentions across the web.

Last updated: Jul 30, 2026

Pricing

Updated: Sep 8, 2025
Starting Price
$149
Pricing Model
subscription
Free Plan
No
Free Trial
Yes
14-day free trial

About Brand24

Brand24 is a social listening platform that monitors online mentions of a brand, product, or keyword across more than 25 million sources, including X, Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Spotify, blogs, forums, news sites, reviews, and podcasts, in real time. It applies AI to sort mentions by sentiment (positive, negative, or neutral), distill large volumes of mentions into a word cloud of key topics, and generate automated reports for tracking PR coverage. Analysis is supported across 108 languages, and the platform can measure the reach and volume of specific hashtag campaigns. Brand24 is built for reputation management and competitive analysis: tracking what people say about a brand, spotting negative mentions early enough to respond, watching competitors' mentions, and pulling customer insights out of unstructured conversation data. It is used by marketing agencies, PR teams, and companies of varying sizes, with the company citing more than 4,000 brands across 154 countries as customers. The company, Brand24 Global, Inc., is based in Daytona Beach, Florida, and says it has operated for more than a decade. A 14-day free trial is available without a credit card. One limitation: the homepage does not list specific pricing tiers, named third-party integrations, or API availability, so those details aren't confirmed.

At a glance

Company
Brand24 Global, Inc.
Platforms
Web
Last verified
July 2026
Last updated: July 30, 2026

Who It's For

  • •Marketing teams
  • •Public relations professionals
  • •Brand managers
  • •Social media managers
  • •Reputation management teams

How It Works

  1. 1Monitors various online channels such as social media, news, blogs, and forums for brand mentions.
  2. 2Uses AI to analyze the sentiment (positive, negative, neutral) of mentions.
  3. 3Provides real-time alerts for new mentions and potential reputation issues.
  4. 4Generates detailed analytics and reports for tracking brand performance.

How to Use Brand24

  1. 1Sign up and connect your brand's online presence or specific keywords.
  2. 2Set up notifications and filters for relevant mentions.
  3. 3Monitor real-time mentions and analyze sentiment and trends via the dashboard.
  4. 4Respond to relevant mentions and generate reports for insights.

Key Features

  • •Real-time monitoring across 25M+ sources
  • •AI sentiment analysis
  • •Word cloud mention summaries
  • •Automated PR reports
  • •Hashtag campaign tracking
  • •108-language support

Use Cases

  • •Monitor brand mentions in real time
  • •Track sentiment around a product launch
  • •Analyze competitor mentions
  • •Measure hashtag campaign reach

Pros & Cons

Advantages

  • •Comprehensive real-time monitoring with AI sentiment analysis.
  • •User-friendly interface and detailed reporting.
  • •Effective alerts for emerging reputation issues.
  • •Wide coverage of online sources

Disadvantages

  • •Can be costly for small businesses.
  • •Requires setup time for optimal use.
  • •Dependence on online content availability.

Alternatives

  • Mention
  • Brandwatch
  • Awario

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Frequently Asked Questions

What is Brand24?

Brand24 is a social listening platform that monitors online mentions of a brand, product, or keyword across more than 25 million sources, including X, Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Spotify, blogs, forums, news sites, reviews, and podcasts, in real time. It applies AI to sort mentions by sentiment (positive, negative, or neutral), distill large volumes of mentions into a word cloud of key topics, and generate automated reports for tracking PR coverage.

How much does Brand24 cost?

Brand24 has paid plans starting at $149. A free trial is available.

Is Brand24 free?

Brand24 is a paid tool, but it offers a free trial.

What are the best Brand24 alternatives?

Popular Brand24 alternatives include Mention, Brandwatch, Awario.

What is Brand24 used for?

Brand24 is commonly used for Monitor brand mentions in real time, Track sentiment around a product launch, Analyze competitor mentions.

What platforms does Brand24 support?

Brand24 is available on Web.

Information Accuracy

Please note: While we regularly update all tool information including descriptions, features, pricing, and other details, this information may change over time as tools evolve and update their offerings. For the most current and accurate information, we recommend visiting the official website directly. Our goal is to provide you with comprehensive and up-to-date information to help you make informed decisions.