BirdseyePost

BirdseyePost is a direct mail platform that lets businesses design, target, send, and track postcard campaigns from one dashboard instead of coordinating separately with a printer, list broker, and analytics tool. It draws on a database of more than 200 million North American consumers, letting users filter recipients by demographic, geographic, and psychographic criteria, and its in-house design team produces the postcards. Each mailer can include a unique QR code per recipient through a feature the company calls SnapCapture, which automatically opts scanners into the sender's marketing list, giving the campaign a digital feedback loop that traditional direct mail lacks. A separate feature, SmartMailers, triggers automated postcard sends based on customer events pulled from Shopify or Klaviyo, such as an abandoned cart or a recent purchase, and SmartMaps generates store-locator inserts based on each recipient's home address. BirdseyePost targets ecommerce, retail, home services, real estate, B2B, wellness, restaurant, and nonprofit organizations that want to add offline marketing to their channel mix. The company cites its own figures for postcard open and response rates compared with email, which are self-reported rather than independently audited. Campaigns can reportedly go from setup to mail delivery in under a week. Pricing is not disclosed on the site.