BeautyPlus

BeautyPlus is an AI-powered photo and video editing app built around portrait retouching and creative filters. Its core tools handle skin smoothing, blemish removal, face and body reshaping, and virtual makeup application, alongside AI filters that convert photos into styles like anime, pixel art, and cartoon renderings. Additional tools cover background removal, object removal, hairstyle and outfit simulation, and video enhancements including watermark removal. The app is aimed at a broad range of users, from casual selfie-takers to social media content creators and influencers who need trend-driven filters, as well as people wanting professional-looking headshots without a photographer. Facial recognition is used to automatically match filters and adjustments to a user's specific features and skin tone. BeautyPlus is developed by Pixocial Technology and is available on iOS, Android, and the web, with the company citing over 800 million installs and 75 million monthly active users. The app is free to start, with paid upgrades unlocking additional filters and tools; exact subscription pricing is not published on the homepage. A developer API is referenced in the site's navigation, suggesting the underlying editing technology is also offered to third parties, though the API's scope and terms are not detailed publicly. One limitation is that many of the most advanced AI effects sit behind the paid tier, so the free version offers a narrower set of tools.