Anthropics Technology Ltd

Anthropics Technology Ltd is a UK-based software company, founded in 1998 and headquartered in Gloucester, England, that builds AI-driven photo-editing applications for both professional and consumer use. Its best-known product, PortraitPro, is billed as the world's best-selling professional retouching software; it automates skin smoothing, facial feature adjustment, color and tone correction, and background replacement for portrait photography. A companion product, PortraitPro Body, extends this to full-body portraits, letting users reshape body proportions by moving sliders rather than manually editing pixels. LandscapePro applies a similar AI-assisted approach to outdoor photography, with controls that adapt automatically to the content of each landscape image. Both PortraitPro and LandscapePro are available as standalone desktop applications and as plugins for Adobe Photoshop, Lightroom, and Photoshop Elements. The company also runs Smart Photo Editor, a community-driven editor built around user-submitted filters and effects, and has more recently launched Bridely, an AI tool that lets brides-to-be virtually try on wedding dresses before buying. Anthropics targets photographers, retouchers, and everyday consumers who want professional-looking portrait and landscape edits without manual retouching skill. Its site does not publish current pricing or system requirements directly on the homepage, so buyers need to visit individual product pages for those details.