20paths

20Paths is a platform for creating interactive product demos, step-by-step guides, and documentation without needing a separate screen-recording or image-editing tool. A user clicks through their product while the tool captures each step, then the platform automatically generates an annotated walkthrough with highlights that can be edited, branched, and translated using AI, reportedly into more than a dozen languages. Finished demos and guides can be embedded on websites, shared in emails, or placed in help centers, and creators can blur or redact sensitive information such as account details before publishing. The tool is aimed at product-led growth, product marketing, customer success, and sales teams that need to show how a product works, whether for lead conversion, onboarding new customers, or reducing support tickets by turning common questions into self-serve guides. Built-in analytics let teams see how viewers engage with a published demo, and features like dynamic variables and branching scenarios allow one base demo to be adapted for different audiences or use cases. It is available as a web app and as a Chrome browser extension. 20Paths offers a free tier alongside paid Pro and Team plans, though exact pricing and feature limits per tier are not detailed on the pages reviewed, and no public API is mentioned for programmatic access.